Infographic Design and Marketing

Inspiration for infographics

An infographic is simply an image that conveys information in a graphic way, hence info-graphic.  They can be designed in a myriad of ways and are extremely useful to present information on a whole range of subjects in a myriad of ways, for example:

• Show statistics as a graph, chart or in mini factoids
• Introduce your company or a specific product / service discretely or by brand.
• Present a ‘How To’ guide.
• Include a flow-chart for decision making.
• Show the history of a product, a whole industry or even a concept.

Research

Accurate research is essential when creating your infographic.  For example images are processed 4 to 12 times faster than text, not 60,000 times faster as is sometimes quoted.

Writing Content

As well as the ‘info’ and ‘graphic’ elements, large infographics also have the potential to tell a ‘story’ so we therefore recommend including an introduction, main body and conclusion in each design.

Infographics are a great part of content marketing, where the aim is to educate your customers and content should never be purely sales orientated – a “buy, buy, buy” message is quickly boring and practically guarantees that your infographic won’t be shared, however if you sell 3 similar products or services then a guide as to which to use might be a useful infographic that will be of value to your clients and customers.  It’s a subtle difference, but an important one!