Designing Infographics
A selection of our English infographics are shown below. You may also wish to view our French, German and Spanish designs.
If you’re looking to create an infographic to market your company or service, then there are 4 essential components:
- Good research
- Engaging content
- Beautiful design
- Professional marketing
At Indigoextra, when we create infographics, our copywriting and graphic design team work closely together to ensure that the words and images flow together flawlessly.
The shareability of a well-researched infographic with interesting content and a beautiful design will mean our clients brand and image will reach a wide audience. When creating the infographic, we keep that and the overall message firmly in mind to ensure that the different elements all merge together into a beautiful finished design that shows our client in the best possible light.
Click any image below to see the full infographic.
Infographic Marketing
We market our client’s infographics on a range of social media and image sharing websites and can also incorporate them in guest posts and place them on related, high authority sites in any of 6 European languages. We also recommend that clients help market the infographics by including them:
- On their own website
- On their Twitter and Facebook profiles
- As posters
- As guides in shops or offices
Google likes unique content, so we write use unique descriptions and blog posts every time we market an infographic.
The infographics help to demonstrate your expertise in a subject and drive visitors to your site. Our marketing service is also focused on SEO, helping improve your position on Google.
Please get in touch for a no obligation quote to design a custom infographic for your own site, or for a combined design and marketing service.
Infographic Design and Marketing
Inspiration for infographics
An infographic is simply an image that conveys information in a graphic way, hence info-graphic. They can be designed in a myriad of ways and are extremely useful to present information on a whole range of subjects in a myriad of ways, for example:
- Show statistics as a graph, chart or in mini factoids
- Introduce your company or a specific product / service discretely or by brand.
- Present a ‘How To’ guide.
- Include a flow-chart for decision making.
- Show the history of a product, a whole industry or even a concept.
Research
Accurate research is essential when creating your infographic. For example images are processed 4 to 12 times faster than text, not 60,000 times faster as is sometimes quoted.
Writing Content
As well as the ‘info’ and ‘graphic’ elements, large infographics also have the potential to tell a ‘story’ so we therefore recommend including an introduction, main body and conclusion in each design.
Infographics are a great part of content marketing, where the aim is to educate your customers and content should never be purely sales orientated – a “buy, buy, buy” message is quickly boring and practically guarantees that your infographic won’t be shared, however if you sell 3 similar products or services then a guide as to which to use might be a useful infographic that will be of value to your clients and customers. It’s a subtle difference, but an important one!