SEO Content Writing Services

SEO content writing service

Content written for you, your audience and Google

A web page has multiple elements and functions, each of which requires its own approach. Our content writers are fully aware of this, and tailor each page’s content to the needs of your audience and business. For every piece of content we write, we have three audiences in mind: 

YOU
We start each project by creating a client profile detailing your preferred writing style, unique selling points, and target audience. This helps ensure new content fits seamlessly within your site and achieves your business objectives.

YOUR AUDIENCE
Our content is designed to be absorbing and unique. We aim to take your audience on a journey where the destination is them buying a product or ordering a service. Along the way, we’ll also demonstrate your reputability and authority in your field.

GOOGLE
To ensure every piece of content has the maximum effect, we create a detailed content plan. This includes keyword research identifying popular, relevant searches, that are within your site's ability to rank for. We also review search intent for each keyword. If website visitors are looking for information or if they want to buy a product, we will recommend different types of content – such as an informative blog, or a product description.

As part of our SEO strategy, we optimise every piece of content. Our SEO content writers create persuasive Meta Titles and Descriptions that include target keywords designed to invite traffic to your site and generate engagement. We have a native team of multilingual content writers available in six languages to help you rank high with Google in the UK and internationally.

 

All the content your website needs

We create the following types of SEO content:

Writing Web Pages

Web design

Now more than ever, well written content on your website is essential for business growth. 84% of the fastest growing start-ups generate sales either exclusively or primarily from their own website or app. 

At Indigoextra, we understand how to craft the commercial and informative content your site needs to drive traffic and boost sales. Our SEO content is carefully planned, written and optimised to best convert visits to sales. 

Product Descriptions

Product descriptions

As the “Father of Advertising”, David Ogilvy, once said: “Consumers do not buy products. They buy product benefits”.  

While avoiding keyword stuffing and repetitive text, our expertly written product descriptions make sure those benefits are at the forefront of the potential customer's mind. We also research questions consumers ask and ensure descriptions answer the most common questions.

Articles and Blog Posts

Articles and blog posts

Writing a company blog is an art form. It’s a powerful tool to engage with your customers, both old and new, and highlights your expertise and knowledge of your industry. Following a 2022 Google algorithm update called ‘Helpful Content’, blogs are also an essential SEO tool for bringing in new traffic. 

With articles ranging from listicles to company news and how to guides, hundreds of clients have used our guest post and article writing services to boost their SEO and generate traffic. 

Press Releases

Press releases

Our expert copywriters also have abundant experience writing impactful press releases for consumer and businesses-to-business (B2B) clients. 

Executed well, a press release is an effective way of boosting SEO, creating brand awareness, and reminding existing customers that you are at the forefront of your field.

Social Media

Social media

Use of social media can bring forth ample opportunities to keep in touch with existing clients and engage with future ones. It helps improve brand awareness and generate word of mouth sales. 

Your social media posts will be insightful and spark conversation and engagement. They're written in small, easy-to-digest chunks and are designed to be shared.

Multilingual SEO Content

Multilingual SEO in Europe and UK

For companies operating in or expanding across Europe, Indigoextra offers a custom multilingual SEO content writing package. 

Setting us apart from the competition, our content writing team comprises native copywriters ready to create engaging content for English, French, German, Spanish, Italian, and Dutch markets – including SEO content that is culturally appropriate for these countries. 

Content writers

Experienced content writing agency

Indigoextra is a professional and multilingual content writing agency established in 2006.
We have a wealth of experience delivering a broad range of content for both B2C and B2B customers. We ensure the texts we create are always high-quality, by exclusively working with qualified native writers who understand SEO.

How to define your SEO strategy

What’s more, we also advise on the kind of content that will best serve your business. Our team is experienced in helping define effective SEO strategies and creating content plans based on thorough keyword research and user-intent. Once your SEO strategy is in place, we’ll then set about creating engaging content that will have a direct impact on the success of your business.

 

Content that drives traffic and sales

As the German philosopher Nietzsche once said, “All I need is a sheet of paper and something to write with, and then I can turn the world upside down.” 

Though we don’t do much of our writing on paper, we do turn poor search engine rankings upside down – as well as increasing site traffic and sales conversions.  

Our content campaigns, which include regular guest posts on third party blogs, have generated an increase of tens of thousands of monthly visits for our clients, with corresponding increases in sales. We’ve also written many individual articles that garner over a thousand views a month (including some on our own blog). 

 

Quality content

Anyone in the world of SEO will have heard that Google values quality content. But what exactly does this mean, and how do we go about delivering it? 

We apply our own three P's model and ensure each piece of content is:

►PLANNED
Well-researched with an easy to understand structure, heading and sub-headings. The planning also includes keyword research covering user-intent and semantically related terms.

PERSUASIVE
Encourages visitors to read the content, engage with it, and take whatever action is necessary. For blog articles, this will be to click a link to a relevant product or service page. For product pages, this will be to buy the product itself.

PROOFREAD
Nobody's perfect, therefore each piece of content is carefully edited and proofread. We are also happy to make up to two free rounds of corrections should you request any changes. 

Our team has worked with B2B and B2C clients in most ethical industries, and we will do our utmost to assign a content writer to your project who understands your industry.

 

Enhance your SEO with impactful images

Culture and language quote from Wilhelm von Humboldt

Images form an essential part of your content in a variety of ways: 

  • Google ranks pages with at least one relevant image higher in the search engine results pages. 
  • 80% of website visitors are more likely to read content with at least one image. 
  • Visitors are over 6 times more likely to remember the content if it has an image.

This perfect combination of well-written content and a high-quality image garners the best results overall, and we can provide both, thanks to our team of expert graphic designers. 

Whether you are looking for:

We can supply both the written content and evocative accompanying images.

 

Writing blogs and guest posts which convert

Blogs provide a fantastic opportunity to drive traffic to your site. However, they must also convert these new visitors into customers. When writing a company blog, we understand how to achieve a balance between providing your reader with actionable advice and selling your products or services. Since Google's 'Helpful Content' algorithm update, blogs with truly useful information now rank particularly high in the search results. 

If you want to make the most of our expertise, you can also use our full guest posting service. In this service, we complete all the research, co-ordination, writing and posting of the blog – and you can simply reap the rewards! 

Original guest posts and SEO articles are a great, cost-effective way of promoting your business and generating awareness of your brand and services in a natural way. This building of one-way links from reputable sites also signals to Google that you are authoritative and deserve an increased position in search results. 

 

Why Indigoextra?

Our SEO content writing services differ to other marketing agencies in several key regards: 

Personalised approach - Whether you're looking for a single blog, or a complete content marketing strategy, we are more than happy to accommodate your needs and wishes.

Qualified writers - All our writers and SEO experts are qualified to degree level or higher in a relevant subject, as well as having substantial experience in the field prior to joining Indigoextra.

Content strategy - We have 17 years' experience in implementing SEO campaigns and constantly adapt to Google's ongoing algorithms and other influential factors.

Multilingual content – Since we provide content marketing services in English, Dutch, French, German, Italian, and Spanish, all your content needs can be fulfilled in one place.

Measurable results - We target specific keywords, track their progress over time, and deliver measurable results in terms of traffic and sales.

Get in touch with us today at seo@indigoextra.com for a free consultation, and to hear how Indigoextra can best support your business. 

FAQ

What is SEO content writing?

SEO content writing is engaging and unique – like all good content should be – but also considers aspects of search engine optimisation. This allows your content to work in additional ways, providing entertainment and information, but also helping your website rank highly with Google. We never cram the content we create with keywords. Everything will read naturally, and keywords will only be inserted where it is appropriate.

Do you write content in my industry?

We provide content writing services across a diverse range of B2C and B2B industries. As long as your business is deemed ethical, we will develop content for you. You can read more about our ethical policy over here.

We have completed large SEO and copywriting campaigns for the following industries:

  • Business to business
  • Ecommerce
  • Education
  • Fashion
  • House and home
  • Manufacturing
  • Professional services
  • Real estate
  • Travel and transportation

Can you write a lot of SEO content quickly?

Yes! In addition to our copywriters being skilled and experienced, we also have a lot of them! This enables us to create plenty of well-written SEO content quickly, so you won’t have long to wait for it to impact directly on your business.

How long are your SEO articles?

We recommend writing blog posts for your own site of at least 1,500 words, as Google is far more likely to place longer pieces of content higher in the search engine ranking. Guest posts, press releases and content for other areas of your website will vary according to other factors but in each case, will be carefully researched by our team.

Which languages can you provide content in?

We have an extensive team of UK and European SEO experts and copywriters. Of course, we can create English-language content, but we also have content creators who are native speakers of French, German, Dutch, Spanish, Italian and Portuguese.

Do you provide SEO strategy services?

We do. Indigoextra has over 17 years’ worth of experience in SEO, and as such, we are at the forefront of the industry. We use the very latest knowledge of SEO best practices to analyse and suggest improvements for your website and its position with Google. We can then either carry out advise you on how to implement the suggestions or do this for you. Our team is also more than happy to come up with a full SEO strategy from scratch.

Contact

Get in touch for a free SEO consultation.