Content that drives traffic and sales
As the German philosopher Nietzsche once said, “All I need is a sheet of paper and something to write with, and then I can turn the world upside down.”
Though we don’t do much of our writing on paper, we do turn poor search engine rankings upside down – as well as increasing site traffic and sales conversions.
Our content campaigns, which include regular guest posts on third party blogs, have generated an increase of tens of thousands of monthly visits for our clients, with corresponding increases in sales. We’ve also written many individual articles that garner over a thousand views a month (including some on our own blog).
Quality content
Anyone in the world of SEO will have heard that Google values quality content. But what exactly does this mean, and how do we go about delivering it?
We apply our own three P's model and ensure each piece of content is:
►PLANNED
Well-researched with an easy-to-understand structure, heading and sub-headings. The planning also includes keyword research covering user-intent and semantically related terms.
►PERSUASIVE
Encourages visitors to read the content, engage with it, and take whatever action is necessary. For blog articles, this will be to click an internal link to a relevant product or service page. For product pages, this will be to buy the product itself.
►PROOFREAD
Nobody's perfect, therefore each piece of content is carefully edited and proofread. We are also happy to make up to two free rounds of corrections should you request any changes.
Our team has worked with B2B and B2C clients in most ethical industries, and we will do our utmost to assign a content writer to your project who understands your industry.
Enhance your SEO with impactful images
Images form an essential part of your content in a variety of ways:
- Google ranks pages with at least one relevant image higher in the search engine results pages.
- 80% of website visitors are more likely to read content with at least one image.
- Visitors are over 6 times more likely to remember the content if it has an image.
This perfect combination of well-written content and a high-quality image garners the best results overall, and we can provide both, thanks to our team of expert graphic designers.
Whether you are looking for:
We can supply both the written content and evocative accompanying images.
Writing blogs and guest posts which convert
Blogs provide a fantastic opportunity to drive traffic to your site. However, they must also convert these new visitors into customers. When writing a company blog, we understand how to achieve a balance between providing your reader with actionable advice and selling your products or services. Since Google's 'Helpful Content' algorithm update, blogs with truly useful information now rank particularly high in the search results.
If you want to make the most of our expertise, you can also use our full guest posting service. In this service, we complete all the research, co-ordination, writing and posting of the blog – and you can simply reap the rewards!
Original guest posts and SEO articles are a great, cost-effective way of promoting your business and generating awareness of your brand and services in a natural way. This building of one-way links from reputable sites also signals to Google that you are authoritative and deserve an increased position in search results.
Why Indigoextra?
Our SEO content writing services differ to other marketing agencies in several key regards:
►Personalised approach - Whether you're looking for a single blog, or a complete content marketing strategy, we are more than happy to accommodate your needs and wishes.
►Qualified writers - All our writers and SEO experts are qualified to degree level or higher in a relevant subject, as well as having substantial experience in the field prior to joining Indigoextra.
►Content strategy - We have 17 years' experience in implementing SEO campaigns and constantly adapt to Google's ongoing algorithms and other influential factors.
►Multilingual content – Since we provide content marketing services in English, Dutch, French, German, Italian, and Spanish, all your content needs can be fulfilled in one place.
►Measurable results - We target specific keywords, track their progress over time, and deliver measurable results in terms of traffic and sales.
For a free SEO content audit, contact us at seo@indigoextra.com.
