An SEO Agency with 15 years’ experience
Indigoextra offers SEO services to small and medium-sized companies throughout France and to international companies looking to expand in the French market.
Our SEO agency has 15 years’ worth of experience. Though we are a UK-based company, our team includes fluent native French-speaking SEO consultants, copywriters, translators, and link builders. Our team works remotely from their own homes, so many members are based in France. We believe in finding the best person for the task, wherever in the world they happen to be. Everyone in our French SEO agency is educated to degree level or higher and has previous relevant experience.
We offer each of the following as stand-alone options. If you’d prefer, we will put together a complete SEO package for you that includes a combination of some or all of:
- SEO consultation
An SEO consultant with 15 years’ experience will ensure that you receive an SEO package that provides the best return on investment. We also offer hourly consultation, SEO training and website audits. Not sure what the French population think of your site? We will arrange for native speakers to visit your site before completing a questionnaire and providing you with detailed feedback.
- SEO audits
We’ll conduct an in-depth audit using a mixture of automated tools and manual review to identify errors on your site that could impact your SEO. We’ll then provide instructions on how to fix these errors and further improve your SEO, UX and conversion rate.
- Keyword research
We will find the best keywords with high monthly traffic. Where possible we target keywords that are relatively easy to rank for based on the strength of the top 20 domains in Google.
- Web design
As well as translating content, we can create your entire site in French, ensure it looks great on mobiles, improve the speed of it, and provide other web development services.
- French link building
Google place equal importance on backlinks to your site as they do on the content of the site itself. A French SEO campaign is therefore incomplete without high-quality backlinks from France. Our links include guest posts on high authority (DA25+ as standard), trustworthy and high traffic sites. We can create professional infographics and share these on a range of sites, with each one linking back to you. We also manage social media campaigns.
- Content creation
Whether you’re looking for engaging product descriptions, a blog that drives casual viewers towards making a purchase, or guest posts, we can help. We will write the ideal French content for your website and brand.
- English to French translation
We can translate portions of texts or entire sites in WordPress and Drupal. All translations and copywriting are completed by native French speakers qualified to degree level or higher. They are then carefully proofread.
- SEO consultation
As we work on your project, our team will constantly ask themselves:
"If search engines didn't exist, would this still make sense?"
If the answer is, "No," then we'll find an alternative solution.
Great user-experience and natural backlinks are two essential factors for both SEO and generating sales.
A brief background
Over the last decade, Google has made huge progress with how it ranks websites and orders them in search results. Google’s algorithms like RankBrain - an advanced artificial intelligence. This means that old fashioned strategies like keyword stuffing, automated translations, and building hundreds of poor-quality links no longer work. This development has led to Google’s search results being more relevant and useful to customers.
The following factors are all essential to rank well in French SEO:
- A professionally written (or translated) website that’s carefully proofread and includes occasional (but not excessive) keywords. It’s more important to use correct spelling and grammar rather than include phrases exactly as they are, as people often ignore accents or conjugations when entering a phrase on Google. Google takes this into account for SEO.
- Metatag titles and descriptions that are localised for visitors in France, are the appropriate length, and encourage visitors to click them.
- A web design that’s tailored to your target audience.
- Quality links from other high authority, relevant French language websites.
Start by choosing the best keywords
We start each project by choosing the best keywords and phrases capable of generating enquiries. We analyse how many people search for a particular phrase on Google each month. Then we select the most frequently searched phrases that are also likely to generate the highest return on investment (ROI). Our calculation is based on relevance and SEO competition (meaning how good the SEO is on the top 20 sites for a particular keyword, which has very little correlation with PPC competition). Finally, we focus our optimization on these keywords by using them the appropriate number of times in both on-site SEO and in the French articles and links directed to your site.
Expert SEO consultation
We’re happy to work with either our own team or the content writers and web developers within your company to complete the high-level SEO analysis that a site requires before completing other work. We automate as much of this as possible by using software to generate reports that show frequent errors on your site - such as whether pages have missing or duplicate Metatags. After the automated analysis, a fluent French-speaking SEO expert will complete a detailed analysis of your site as a whole, focusing specifically on the home page and other core pages (called landing pages). They will then provide detailed recommendations as well as new content that is unique to each site. View a sample website analysis.
Our on-site SEO service includes:
- Writing original content for your site (all content will be 100% original and written by fluent French speakers).
- Matching keywords with specific pages and optimizing existing content to ensure that each page is fully search engine optimized for one or two relevant keywords.
- Optimizing the ‘Title’ and ‘Description’ Metatags (Google actually ignores the ‘Keywords’ metatag, so we don't waste valuable time on this).
- Optimizing the main titles and sub-headings on a page, links between pages, URLs, general text, etc.
- Ensuring standard French formatting is in place, like using a comma rather than a full stop before centimes in prices, showing phone numbers two digits at a time, and using “Vous” and “Tu” where appropriate.
- Technical SEO - this includes improving your page speed, ensuring no links are broken, making sure that HTML is compliant, etc.
We consider over 20 different aspects of on-site SEO to help your website gain maximum online visibility.
That said, it’s not all about counting keywords on different parts of each page. These days, your site needs to offer something unique and be well-researched and engaging in order to rank well with Google. Therefore, we only employ content writers who have a flair for writing, pay attention to the little things, and can communicate the overall message of your brand.
Link building with fluent content on authority sites
The French translation of SEO is “Référencement”. This indicates the importance of referencing and linking back to your site in French SEO. Indeed, Google place equal weight on both on-page SEO and backlinks. We offer a range of link building services, focusing exclusively on links that make sense in 2021 and which are:
- Engagingly written by native speakers.
- Placed on high authority sites.
- Relevant to your site.
We offer the following link building services:
Guest blogging with engaging articles
We have fluent native speakers who can write high-quality and original articles in French. All content will be 100% original, well researched and written to be engaging and informative.
Our articles will be published on websites that accept guest posts and are related to your site. Following the Google Panda and Google Penguin algorithm updates, we do not recommend large volumes of submissions. Instead, we focus on adding each unique article to a single related site with a high domain authority.
As a result, you will receive a flow of highly targeted traffic to your website in addition to the SEO benefit. This will provide both immediate and long-term benefits.
Social Media and Image Marketing
Using Indigoextra’s service gives you the advantage of having a talented graphic design team available in addition to content writers and link builders. This means that when we create your Twitter or Facebook page, we will ensure that the profile and background pictures are beautifully designed. It also means we can create stunning infographics and other shareable social media images. Once shared on your social media profiles and infographic sharing sites, these images will help raise awareness of your brand and create organic links to your site.
Appear in the top directories
Directory submissions were once the bread and butter of SEO campaigns. However, it’s now best to target a small number of top web directories instead of doing mass submissions, as Google will ignore duplicate content or even penalise your site if you have too many links using identical descriptions. We write unique descriptions of your company for each directory submission completed, and we only include a handful of submissions in our French SEO campaigns to ensure that we can target the best directories. We will also include links to your Facebook or Twitter profiles when directories let us to improve your social media presence.
Read more details of our French SEO Services.
Why we’re the right SEO company in France for you
Indigoextra has offered French SEO and link building services since we were first established in 2006. We have an intimate understanding of how Google works and we’re always up to date with the latest search engine developments. During this time, we have helped numerous clients achieve first page positions with Google.fr and gain substantial increases in traffic. See our SEO case studies for more details.
Your project will be run by a bilingual SEO Co-ordinator, so you’re free to communicate in English with the knowledge that a highly experienced team based in France is completing the work for you. We will also tailor our work to your requirements. Whether you’re looking for an all-inclusive service, or a French link building agency to supplement your in-house work, we’re happy to help.
Please contact our agency today to discuss your requirements with us and receive a free quote.