A personalised approach to on-page SEO
A large part of on-page SEO, particularly on a multilingual website, is adapting content to a French audience. But how exactly does one go about this?
Obviously translating text into French, or writing new content from scratch for the market in France is essential, however there are subtleties of culture that also need to be considered. When creating French content, we research semantic keywords - terms related to your core concept that the top 10 websites use. Our experienced native writers then interweave this in the translated content in a natural fashion, or recommend which elements specific pages are missing.
This is a scientifically proven approach and has improved our client's rankings considerably.
As well as researching and writing original content and translating content from English to French, we can also:
- Provide SEO strategy consultation including identifying keywords you can realistically rank for.
- Optimise the Title and Description Metatags and URLs
These elements appear in Google's search results and are particularly important.
- Complete in-depth page optimisation
For this, we also enhance content to improve conversion rates, user-experience and semantic keywords.
- SEO consultation and website audits to find and resolve technical factors and improve the content.
Discover more about how our on-page SEO strategy can increase traffic and sales for your business.
Link building on high authority sites
The French translation of SEO is “Référencement”. This indicates the importance of both on-page SEO and "referencing" - building links to your site. Indeed, Google place equal weight on both on-page content and backlinks.
Our link building services focus on high authority links from relevant sites. This includes:
Guest blogging
Our native French writers will create high-quality and original articles. All content will be well researched and written to be engaging and informative.
We then find websites in your niche that accept guest posts and arrange for the articles to be published. We specifically target high authority sites (DA25 - 80) with at least 500 monthly visits. If you have specific requirements, just let us know, we are able to accommodate most requests to meet DA/TF/Traffic targets.
As a result of our guest posting service, you will receive a flow of highly targeted traffic to your website in addition to Google seeing the links and boosting you in the search engine rankings as a result of them.
Discover more about our French guest posting service.
Social media and image marketing
Using Indigoextra’s service gives you the advantage of having a talented graphic design team available in addition to content writers and link builders. This means that when we create your Twitter or Facebook page, we will ensure that the profile and background pictures are beautifully designed. It also means we can create stunning infographics and other shareable social media images. Once shared on your social media profiles and infographic sharing sites, these images will help raise awareness of your brand and create organic links to your site.
Translation and copywriting
Whether we're doing French link building or on-page SEO, creating content is a core part of the service we provide.
All content is written by native speakers who take into account the aims of three different groups:
- Google - By incorporating appropriate keywords a healthy number of times and writing carefully tailored metatags.
- Your customer - By ensuring content is engaging and relevant to the needs and goals of your potential customers.
- You - By including call to actions within the content and keeping the end goal of increasing sales in mind.
Why we’re the right SEO company in France for you
Indigoextra has offered French SEO and link building services since we were first established in 2006. We have an intimate understanding of how Google works and we’re always up to date with the latest search engine developments. During this time, we have helped numerous clients achieve first page positions with Google.fr and gain substantial increases in traffic. See our SEO case studies for more details.
Your project will be run by a bilingual SEO Project Manager, so you’re free to communicate in English with the knowledge that a highly experienced team based in France is completing the work for you. We will also tailor our work to your requirements. Whether you’re looking for an all-inclusive service, or a French SEO company to supplement your in-house work, we’re happy to help.
