Develop a clear SEO strategy
Before adding keywords to your website or commissioning blog articles, you must first figure out where you stand and what you need. This helps you avoid inefficient work and allows you to use your budget where it matters most. It’s best to follow a clearly defined order:
1. Thoroughly analyse existing pages and content
Do you already have a website and content in one of your target languages? In that case, the first step is analysing your website’s performance. Where does it rank for your preferred keywords? How much traffic does it get? Are there pages that should be receiving traffic but aren’t? Is your website functioning properly, or are there elements that are harming its SEO ranking?
2. Conduct keyword research
How competitive are your keywords? How many searches do they receive each month from your target country? Which keywords are used in different languages?
To determine which keywords to focus on in your content and meta tags when targeting multiple European countries, you need to answer the above questions.
3. Draw up an SEO strategy
Once you’ve conducted your keyword research, draw up an SEO strategy. This strategy will depend on several factors, including budget, company size, target market, current performance, and performance targets. Ask yourself:
- What kind of content will appeal to your target audience?
- Where will you be most likely to find that audience?
- What is the most effective way to increase traffic on a limited budget?
- Which elements are essential, and which can be added later?
These are all questions that our lead SEO consultant can answer. With 16 years’ experience working with many different kinds of companies in Europe, from small organisations focused on a single country to large businesses with branches in multiple countries, we know what we’re talking about. Our unique insights into the SEO world and how it applies to your business will help the process run more smoothly. This could save you considerable time and money in the long run.