Marketing Blog and Marketing Infographics

SEO & Google Panda

Google Panda 4
Introduction Last updated: 15 February 2017 The Google Panda algorithm aims to reward sites with quality content over those with poor or thin content.  It was first introduced on 23 February 2011 and the initial algorithm impacted 11% of websites.  Between 2011 and 17 July 2015 there were a series of Panda updates as Google refined the algorithm and increased its importance.  Since then, the updates have been implemented more gradually as part of a continuous change, therefore websites won't...

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Hallo Deutschland: German Translation and SEO

German SEO
If you’re targeting customers in a different country, then is it necessary to translate your website and marketing material?  If so, how do you create the best marketing and SEO (Search Engine Optimization) strategy for your new international audience? European countries all have certain things in common regarding their culture and economic structure, however there are some particulars that should be taken into account when it comes to German translation.   How large is the German market? The...

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Whitehouse.gov LGBT page deleted - How NOT to do a website redesign

Whitehouse.gov page deleted
Last updated: 21 January 2017 (scroll down for the update) Today, when Donald Trump was inaugurated as the 45th President of America, it was not merely transferring power from one administration to another, or from one party to another, but from one website to another and the transfer of www.whitehouse.gov was completed in a monumentally terrible way! When you complete a website redesign, it’s normal that you review what content’s needed and what content you can delete.  Apparently the Trump...

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How to write a blog for a company

Blogging for businesses
Why write a business blog? 93% of companies use a blog and 74% say a blog will be most critical to their content marketing success in 2017. Source: Content Marketing in the UK 2017Content Marketing Institute When done properly, your business blog will drive traffic to your website, increase sales, establish you as an authority in your field, improve your SEO and give you access to new markets. “Yes”, I hear you say, “but I have limited time and I don’t know what to say – how do I write a...

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International SEO Best Practice

International SEO best practice
The world's your oyster The internet is a game changer, allowing small business owners to reach a global audience and offering opportunities that have never previously been possible. This SEO article helps guide business owners or marketing experts on how to create and market a website to reach an international or multilingual audience.  We review the best practice on how to set up your site (or sites), do keyword research and complete successful multilingual link building campaigns. We...

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Multilingual link building

Multilingual guest posts
Why build multilingual links? Why do international brands need more than just a multilingual site? A recent study of a million search results in Google showed that the number one factor that correlates with position is backlinks to the page.  Google's RankBrain algorithm can also easily tell which language backlinks come from and it's therefore essential that backlinks are in the same language as the page being linked to.  A site with hundreds of quality English links, but no French or German...

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What is the best SEO Strategy?

Best SEO strategy in 2016
Oscar Wilde once said “Fashion is a form of ugliness so intolerable that we have to alter it every six months”. Anyone following SEO advice in the 20 or so years since search engines were first invented may have similar feelings about SEO; indeed Google doesn’t just update their algorithm every six month, but over 500 times a year! So, how can you adopt an approach to SEO that works?  How can you appear on the first page in Google for the most important keywords?  And importantly, how can you...

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Understand how Google rank websites

How Google ranks websites - 200 SEO factors
It's 2017 and over the last 10 years the world of Search Engine Optimization (SEO) has changed considerably and Indigoextra with it.  With the ever increasing importance of algorithms like Penguin and Panda and the more recent introduction of Artificial Intelligence to their algorithm in the form of Google RankBrain, SEO is changing every day and anything you read about SEO before 2014 needs to be re-examined.  Somethings you read from 2016 might also need to be re-examinded! A few people have...

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How to optimize your website for Google RankBrain

Google's RankBrain - The AI algorithm for SEO
Artificial Intelligence is no longer science fiction.  Every time you enter a search in Google there’s a high probability that your query will be processed by Google’s AI system known as RankBrain. How is Google using AI ? In an interview with Bloomberg, Greg Corrado, a senior research scientist at Google discussed what RankBrain, Google’s AI SEO system does: "All of the other hundreds of signals that are used are designed by Google's own engineers, whereas RankBrain is a learning system, it...

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A History of the Internet on Leap Days

Internet history 1992 to 2016
As it’s 29 February 2016, we thought we’d look back on the internet over each 29 February since it all began! 29 February 1992 IBM had developed a prototype smartphone, but didn’t have a lot to put on it and CERN had recently invented the World Wide Web and launched their first site and it was taking the world by storm … or at least, it was causing small ripples amongst a handful of university-based science departments who were putting servers online.  Only six 29 February’s ago there were less...

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How to get Google to quickly index your site

Quick Google reindexing
Google crawl the net on a regular basis, visiting each web page and indexing it, or reindexing it, however if you've had a new website designed or made major changes to your existing one, then this can take weeks. How can you speed up this process? Firstly, create a Google account (if you've already got a gmail account, that'll be fine).  There are then 4 options you can pursue.   Option 1 - Submit URL to Google (One page at a time) Login to your Google account Visit https://www.google.com/...

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How Google defines quality content

How Google defines quality
Google SEO Guide In November 2015 Google published an SEO guide used by their manual reviewers to evaluate subjectively quality (and award ratings) when assessing websites.  The many Google algorithms also aim mathematically to duplicate these assessments. There are nine ratings in total, ranging from Lowest to Highest and the 160 page document at http://www.google.com/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf  gives some real insight into just what is important to...

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Choosing domains or sub-domains for SEO

Sub-domains vs sub-folders
If you’re launching a multilingual website then one of the first choices is how to structure your website to show all the different languages. The most common way to structure the different languages is by using separate domains, sub-domains or sub-folders for each language and we will explore the pros and cons of each, taking into account  international targeting, the complexity of the web development process, link building, SEO, branding and user-experience. First, a quick mention of two ways...

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How to write ALT Tags for SEO

Using ALT Tags on your website for SEO
Introduction to ALT Tags When creating a website, an often overlooked attribute is the ALT tag.  It appears in the html of a page and is used in 2 main ways: To help blind or partially sighted people who are using a screen-reader to know what each image on a page is. For SEO, as an addition to the file name, to tell search engines what the image is. ALT tags appear in the code as follows: <img src="example.jpg" alt="Description of the example image" /> The conflict between SEO and Screen-...

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Web Redesign Process Checklist

Wed redesign
There are many good reasons to redesign a website, whether to switch to a different Content Management System (CMS), make your site responsive and mobile friendly, improve the SEO beyond the limitations of your existing site or for the  actual web redesign itself – to improve the visual appearance of your site. The majority of our clients already have an existing website and therefore most projects we undertake are redesigns, normally for one or more of the above reasons, so we have plenty of...

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Educational and Creative Digital Marketing Strategies

Creativity in Education - Albert Einstein and Marilyn Monroe
Why educate your customers? We all know that our own education is important and in this fast-paced world not only is technology constantly changing, but so is our understanding of how to use it and of how we communicate with each other; therefore education is important not just as a child or young person, but as a philosophy to embrace throughout life. But why is educating your customers important from a digital marketing perspective? It builds your credibility, proves your expertise and...

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How to create a great logo design for a small business

There are many considerations when first establishing a small business and we are frequently asked to assist companies with their logo design, whether for a new company or as part of a rebranding. Why is your logo so important? A well-designed logo is the equivalent of a signature tune for a popular television programme.  It is instantly recognisable and, as part of a creative marketing campaign, will be associated with the image of both your company and its activities that you want to project...

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With Love logo design

International content marketing strategies

Domain name extensions map Europe Cities and Countries
Multilingual SEO in Europe Millions of companies now trade internationally and the starting point is their websites.  Internet marketing is therefore a key component of any marketing strategy. For SEO (Search Engine Optimisation) to work effectively, it has to address both the on-page SEO and high quality content marketing to make your website appear as high as possible on search engines, particularly Google which around 90% of Europeans use to search the net. Whilst this is true for every...

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Writing Title and Description Metatags for SEO

Metatag titles and descriptions
What are Metatags? Metatags appear in the <head> section of a page on a website and tell Google and other search engines important information about your website, though they are not visible in the website itself. The following html code shows your Metatag Title and Description: <title>The Title Of Your Page</title> <meta name="description" content="The description of your page" />As in the example below: Metatags are unique to each page of your site and are also used...

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What’s the difference between domain names and website hosting?

Introduction We’re regularly asked what the difference is between a domain name and website hosting and this article gives an overview in layman's terms to this difference, as well as explaining the difference between files and a database, using a Drupal or Wordpress CMS as an example. Domain Name A telephone directory has your name, address and telephone number, so that people can contact you. A domain name is the internet equivalent of a phone number.  Instead of calling a number, internet...

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What is a domain name

Successful online marketing without advertising

Advertising and marketing blog
Online customers are intelligent, sophisticated people It is an obvious fact of life that businesses want (and need) to sell their products and services.  Customers, however, want to have an informed choice over what they buy, so are frequently quite irritated when they are inundated with blatant advertising on websites they visit.  This is so much the case that some enterprising software companies have developed apps that block unwanted pop-up adverts from appearing.  Their right to market...

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Search Analytics on Google Webmaster Tools

Google Webmaster Tools Blog
Google Webmaster Tools Blog Google Webmaster Tools provides a useful way to monitor how well your site is performing in search engines and to track a range of statistics.  It’s a useful tool to show whether an SEO campaign is effective and which content on your site draws the most attention.  It can also be used to measure the click-through rate (CTR) which can help identify whether your metatags could be improved. This blog introduces you to the new Search Analytics Tool and provides some tips...

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Google's new mobile algorithm

Responsive design Google's algorithm update
Update: On 17 March 2016 Google announced: "Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly." This suggests that from May 2016 responsive sites will see an extra boost in the search results and that there may be other mobile updates further into the future. Is it really Mobilegeddon? The impact of Google algorithms...

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How to write or design game rules

When you buy a game and open the box, it's exciting to flick through all the cards, or with a board game, to admire the board and playing pieces, appreciate the details in the artwork and just soak up the whole ambience that any board, card or party game has. For many players though they get to the rules and find that their enthusiasm takes a dip.  They want to play the game right out of the box and find it frustrating having to wade through rules which are surprisingly often badly written and...

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The emotionally charged party game - on Kickstarter

Getting a good ROI with your SEO campaign

Good Business Practice With any business expenditure it is essential to know what you might expect in return for your investment.  If you buy a new computer, for instance, then you might expect larger storage capacity, speedier operation of common functions or access to new applications which will help your business in some way.  For some business investments there are formulae that can be applied to quantify the return you can expect. When it comes to marketing techniques in general, and SEO...

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SEO - Nurturing your website for a long-term ROI

Personality Test - Which Geek Are You?

Which geek are you personality quiz
Find out which famous geek you are with our new personality test. Start the test and see if you're: Willow Rosenberg from Buffy the Vampire Slayer You are Richard Hendriks from Silicon Valley Felicity Smoak from Arrow Sherlock Holmes from well errr ... Sherlock Sheldon Cooper from the Big Bang Theory    

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Will Google’s next algorithm target mobile web design?

Can we anticipate Google’s next algorithm? UPDATE - Since we wrote this article in January Google have announced that "Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." There has been a huge increase in the use of mobile devices for internet use, such as smartphones and tablets.  This has had a knock-on effect on the need...

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What is a hashtag?

Last updated: 2 December 2016 Many people reading this blog will already have a pretty fair idea of what the hashtag is and be looking for a more detailed guide on how to use it for #marketing and #fun, but for the sake of those new to social media who may be wondering why people have suddenly started adding #’s all over the place, let me explain.  At its simplest, a hashtag is the symbol “#” followed by a string of characters with no spaces.  Thus, #liverpoolfootballclub is a hashtag, or #...

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What is a hashtag?

E-commerce SEO for Christmas

Christmas SEO
Checking your SEO Christmas list As the busiest time of year for many e-commerce companies, Christmas SEO really does need some extra thought and attention, if you are to make the most of the online spending spree that seems to grip the Western world. Writing a wish list and “posting” it up the chimney to Santa is not the only possible solution, so here are a few other suggestions! Bring Christmas best sellers to the forefront Ideally, the planning for your e-commerce Christmas SEO campaign...

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Google Algorithm Updates & SEO

Everything you need to know for SEO The information shown below is a text version of the SEO infographic shown above. According to Google their mission is to “organize the world’s information and make it universally accessible and useful”. To achieve this they update their search algorithm over 500 times a year (more than once a day). As a content writer, webmaster or SEO expert it’s impossible to follow every update, however there are key trends in these updates that stand out telling you what...

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Google Penguin and Panda

Home Page Web Design

Splash page website design
How to design your home page “Don’t judge a book by its cover” is a common English saying and is good advice whether it refers to a book or a person.  The challenge with designing the home page of a website is that it’s not really a cover – it’s the cover, table of contents, introduction and conclusion all merged into one and just like with books, visitors will judge your site based on the home page. There are several priorities when designing your home page, so we’ll start with these: Don’t...

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Game design needs more than a good idea

Mankind has enjoyed games for thousands of years, from the earliest ones featuring stones or bones being thrown onto a “board” drawn in the sand, through to the modern video and board games, some of which, such as chess, have also been around for many hundreds of years. But what is it that makes some games a resounding success, whilst others just don’t make it? Essential features for successful games Whatever the genre – video games or board games, there are a number of essential features that...

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Video game illustration

The benefits of a Drupal CMS

Benefits of using Drupal CMS
What is a Drupal CMS? When you have a website you need a CMS (Content Management System) to amend any details, add pages or images, or delete out of date material. There’s nothing worse, is there, than finding a website that is obviously years old, with outdated references. If you want customers to have confidence in your website, and in you, then it needs to be up-to-date, attractive and easily navigable. That’s where a Drupal CMS comes in. Drupal is a free, open source content management...

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Is SEO a priority for your website?

SEO Priority - back the right horse
Is SEO your top priority? Regardless of whether you have a small or large website, deciding what to do next or where to start with SEO is always a challenge. SEO (Search Engine Optimization) is about creating your site and building links to it in order to appear high with Google, Bing and other search engines.  For most websites increasing traffic is a priority, as more traffic leads to more sales, or means that you’re reaching a larger audience with your message, however it’s not always the...

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Google Pigeon and Local SEO

Local SEO
Google's New Local Algorithm Update Last weekend Google released a new algorithm update that primarily affects local SEO (searches targeting a specific geographic area like a city or region, e.g. “London restaurant”).  They didn’t give it a name, however Search Engine Land noticed that it’s a major algorithm update and decided to call it “Pigeon”.  The name’s already being used in SEO forums and it looks like it will stick.   What is the Pigeon Update? Pigeon is designed to improve Google’s...

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Responsive Web Design For Mobiles

Responsive website design for all shapes and sizes
Website visitors now use multiple screens almost daily – mobile phones, tablets, laptops, desktops, we all need endless amounts of information to complete projects at a speedy pace.  Or even if we are at home watching TV, playing a game on the phone, reading the paper on a tablet, there are multiple reasons why website design needs to respond to the 3 sizes of screen. Since early 2014 reports have started to emerge that more people are using mobile phones and tablet devices to surf the net than...

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How to choose colours for your website

Choosing website colours
What do different colours mean? We all learn about the colours of the rainbow as very small children, together with that elusive pot of gold to be found at the end of the beautiful arch in the sky, but there are, in fact, many more colours than the seven listed as constituting the rainbow colours of red, orange, yellow, green, blue, indigo and violet.  This, of course, makes choosing the colours for a new or revamped website very difficult. Marketing experts will tell us that different colours...

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.UK Domain Names

.UK Domain Name registration
How to register a .uk name As of 8am on 10th June 2014, Nominet (the non-profit organisation who has administered UK domain names since 1996) has launched a new domain name extension .uk. This provides a short alternative to the existing .co.uk and is likely to gain increasing popularity with time. A lot of domain name registrars are currently raising false hopes and allowing people to go through the motions of registering the domain, only to then refuse the registration and refund the money. ...

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Why bulk link building no longer works

As an SEO company, you may be surprised to hear us say:   “Bulk link building no longer works for SEO!”   For at least a year, this statement has been true and with every algorithm update Google and other search engines make, this statement only becomes stronger. This article explains why bulk link building is no longer a valid SEO strategy and what alternatives there are.  When researching this article we’ve taken into account the following: Google’s guidelines Google algorithm updates (...

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Bulk link building creates links that weigh you down

Images in Social Media Marketing

We live in a fast-paced world and people using social media sites are more likely than ever to be skimming content, waiting for something interesting to leap out at them.  Writing great content certainly helps, but it’s a challenge to write a persuasive argument in 140 characters, which is all Twitter allows! How important are original images in articles or in social media posts?  Here are some statistics that answer this question: Pages with at least one image appear significantly higher in...

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Douglas Adams - Think the Unthinkable Quote

How to write website content

Capture and Keep Visitors’ Interest with Great Content We’ve all done it when surfing the net: we click on a site that looks potentially interesting, then the heart sinks, we give a deep sigh and hastily hit the “back” button.  Obviously, every individual is different and what appeals to one person may not appeal to someone else.  After all, people have different tastes in art, music, literature and food, so why should internet surfing be any different? If you have a business that relies on...

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Writing web content - Effective communication creates results

International Domain Name Infographic

2 infographics on naming your domain
Three infographics on choosing a domain name: Your domain name is your baby Choosing an international domain name for SEO Map of domain names in Europe (for both cities and countries) We've used two different styles of infographic to help you decide how to name your new website, while demonstrating different illustrative styles that might be used to communicate information visually. Update 16 June 2016 - Google have just announced that using one of the new swathe of domain names (.london, ....

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How to report a scraper site to Google

If someone has taken a fake copy of your site, how do you report it to Google?  What are scraper sites and how to report them and take action against them? Even if you have a high profile site with lots of links going to it and a good reputation, it’s still possible for someone to copy it and for Google to then show the fake site in its search results instead of your real site.  The good news is that in March 2014 Google have introduced a tool that lets you report these fake scraper sites. This...

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Reporting a scraper site to Google

Choosing PPC or SEO

Local, national and international PPC and SEO campaigns
SEO and PPC are the two most common and most wide reaching online marketing strategies, however they have very different mechanisms and require a different approach to be successful. SEO (Search Engine Optimization) when completed successfully helps you to appear high in the organic search results on Google, Bing, Yahoo and other search engines without needing to pay the search engines a penny.  It is a great medium to long-term strategy which gives you repeat sales and can also be useful for...

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Business Cards - International Etiquette

If you travel frequently you'll be aware that different cultures have different etiquettes for all manner of things and while the design and size of a business card is fairly standard across different countries, the etiquette varies considerably. This infographic gives details of business card etiquette in USA, Europe, Australia, Japan, China and India, as well as a brief history and some guides as to the standard dimensions  of a business card. Some interesting facts and figures: People are 10...

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Business card etiquette in different countries

What is PPC?

Multilingual PPC
How multilingual PPC can make your business more profitable Pay Per Click (PPC), sometimes referred to as cost per click, advertising is often used as a method of guiding internet traffic to a particular website.  Usually, advertisers pay website owners when their link is clicked.  Unlike other forms of Search Engine Optimization (SEO), PPC can also be used as a way of achieving goals (sales, sign-ups or other targets) directly.  This is because PPC ads can be targeted, using keywords and...

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Google Hummingbird Infographic

Google Zoo Infographic What we can expect from Google Zoo now we've been given the bird. (A text version of the infographic is shown below). Indigoextra's predictions for Google algorithm updates after Hummingbird Our tongue-in-cheek predictions for future Google updates after Hummingbird. Peacock - Beautiful design Google will use thousands of human reviews to create algorithms that can identify beautiful and original graphic design.  With Peacock, human feedback on design will also become an...

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Google Zoo - The Future of Google

What was Google PageRank?

Update in March 2016 - Google have now officially declared PageRank to be extinct.  Domain Authority and Domain Trust are the new measures of a website's quality.  Google are still likely to use a similar measure to PageRank in-house, they're just not updating the little green bar. PageRank not updated since 5 February 2013 Google used to updates the visible PageRank it shows people once every 2-3 months or so. Since 5 February 2013 there hasn't been a single PageRank update and in March 2016...

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Google PageRank extinct