SEO in France
Attract More Business in France with Our Quality French Search Engine Optimization (SEO) Services.
On a daily basis, millions of French speaking individuals search the Google.fr search engine. Companies from around the globe are reaping the benefits of French Internet Marketing as they watch their business skyrocket.
In order to attract French speaking consumers who are searching for your product or service, you have to raise awareness about your business online. The most effective way of getting people to notice your site amidst thousands of businesses similar to your own, is through SEO.
Our French SEO services include:
- Keyword research - Specifically looking for 'low hanging fruit' - keywords that have a high monthly search volume, but low SEO competition.
- SEO Consultation - Providing high level advice and training and conducting a website analysis to explore how you can best optimize your website.
- On-Page SEO - Writing new content for your site (e.g. blog posts or product descriptions) or optimizing existing content (e.g. rewriting Metatags and URLs).
- Guest blogging - Writing unique articles and arranging for them to be published on specific websites and blogs related to your industry.
- Social Media - Creating and maintaining your Twitter or Facebook pages and writing stimulating updates for them.
- Image Marketing - Designing original infographics and shareable images that fire the imagination and distributing them on a range of high authority websites.
- Building other links - Submitting your site to the top directories with unique descriptions, writing press releases and identifying other unique niche link building opportunities.
Choosing the Right Keywords
We start each project by choosing the best keywords and phrases that will generate enquiries. We analyze how many people search for a particular phrase in Google each month and select the most frequently searched for phrases that are also likely to generate the highest return on investment (ROI). Our calculation is based on their relevance and their SEO competition (how good the SEO is on the top 20 sites for a particular keyword, which has very little correlation with PPC competition). We then focus our optimization on these keywords by using them the appropriate number of times in both on-site SEO and in the French articles and links going to your site.
We can either work with our own team, or if you have in-house content writers or your own web developer, we're happy to work with them to complete the high level SEO analysis that a site requires before completing the other work. We automate as much of this as possible, using software to generate reports showing frequent errors over the site as a whole, like whether pages have missing or duplicate Metatags. After the automated analysis, a fluent French speaking SEO expert will complete a detailed analysis of your site as a whole, focusing on the home page and other core pages (called landing pages) to provide detailed recommendations and new content that is unique to each site. View a sample website analysis.
Our on-site SEO service includes:
- Writing original content for your site (all content will be 100% original and written by fluent French speakers).
- Matching keywords with specific pages and optimizing existing content to ensure that each page is fully search engine optimized for one or two relevant keywords.
- Optimizing the Title and Description Metatags (Google actually ignores the 'Keywords' metatag, so we don't waste valuable time on this).
- Optimizing the main titles and sub-headings on a page, links between pages, URLs, general text, etc.
In all we consider over 20 different aspects of on-site SEO to help your website gain maximum online visibility.
That said, it's not all about counting keywords on different parts of each page; these days your site needs to offer something unique, be well researched and engaging in order to rank well with Google. We therefore only use content writers who have a flair for writing and who pay attention to the little things, as well as being able to communicate the overall message of your brand.
Guest Blogging with French Articles
We have fluent, native speakers to write high quality and original articles in French, or about France. All content will be 100% original, well researched and written to be engaging and informative.
Our French articles will be published on websites that accept guest posts and are related to your own site. Following the Google Panda and Google Penguin algorithm updates, we no longer recommend large volumes of submissions, but instead focus on adding each unique article to a single related site with a high domain authority.
As a result, in addition to the SEO benefit, you will receive a flow of highly targeted traffic to your website and will see both an immediate and a long term benefit.
Social Media and Image Marketing
Using Indigoextra's service gives you the advantage of having a talented graphic design team available in addition to content writers and link builders. This means that when we create your Twitter or Facebook page we will ensure that the profile and background pictures are beautifully designed and that we can create stunning infographics and other shareable social media images that when shared on your social media profiles and on infographic sharing sites help raise awareness of your brand and create organic links to your site.
Directory submissions were once the bread and butter of an SEO campaign, however it's now best to target a small number of the top web directories, rather than doing mass submissions, as Google will ignore duplicate content, or even penalise your site if you have too many links using identical descriptions. We therefore write unique descriptions of your company for each directory submission we complete and only include a handful of submissions in our French SEO campaigns to ensure that we can target the best directories. Where directories let us link to your Facebook or Twitter profile, we will include links to those too, to help improve your social media presence.
France Search Engine Marketing
One advantage SEO has over other marketing methods is that it helps you appear high with all the different French search engines, including Google.fr, fr.Yahoo.com, Bing.fr, etc. While each search engine has their own set of algorithms, each look at similar factors - relevant, high-quality content and links from high authority sites, therefore our approach works equally well for different search engines, though our main focus is on Google, as that currently dominates the market.
We can also help with other marketing campaigns, including managing PPC campaigns, submitting relevant posts to small ad sites, doing small, targeted forum posting campaigns, or finding other niche link building opportunities that might not fall under a standard SEO package.
To discuss your requirements with us, or for a free estimate on any of our French SEO services, please contact us today. One of our SEO experts will assist you with any questions you may have.
We look forward to working with you!