Create quality content
Solid keyword research does little good if not backed up by high-quality content. On one hand, low-quality content can hurt your SEO ranking and leave a negative impression on your visitors. For example, ‘keyword stuffing’ - excessive and unnatural use of keywords - will negatively impact your ranking on Google. On the other hand, quality content with carefully integrated keywords on your website and third-party blogs will positively boost your website’s performance in several ways:
- A well-written website homepage and informative internal pages will draw in visitors and encourage them to stay on your website longer.
- On-site blogs increase the amount of time visitors spend on your website and present a key opportunity to outline the benefits and potential use of your service or product. They must be relevant and useful. Research has shown that writing a small number of longer blogs is likely to give you far more traffic and SEO benefit. See how to write blog posts for companies for a detailed guide.
- Guest blogs on high-authority third-party sites will boost your credibility and SEO while drawing readers of these sites to your own.
Our approach to SEO content creation comprises two key elements: