Create quality content
Solid keyword research does little good if not backed up by high-quality content. On one hand, low-quality content can have a negative impact on your SEO ranking as well as leaving a negative impression on your visitors. For example, ‘keyword stuffing’ – an excessive and unnatural use of keywords – will negatively impact your ranking on Google. On the other hand, quality content with carefully integrated keywords on both your website and on third-party blogs will positively boost your website’s performance in a number of ways:
- A well-written website homepage and informative internal pages will draw in visitors and encourage them to stay on your website longer.
- On-site blogs both increase the amount of time your visitors spend on your website, and present a key opportunity to outline the benefits and potential use of your service or product. They must be relevant, useful, and research has shown that writing fewer, longer blogs is likely to give you far more traffic and SEO benefit. See how to write blog posts for companies for a detailed guide.
- Guest blogs on high-authority third-party sites will boost your credibility and SEO while drawing readers of these sites to your own.
Our approach to SEO content creation therefore comprises two key elements: