Multilingual SEO

Why Internet Marketing?

The internet is the marketplace of the future.  According to IAB Europe, a leading authority on internet marketing trends in France, Spain, Germany, UK and other European countries, the average European spends around 15 hours a week on the internet and 96% of internet users in Europe search online for purchases.  Similar trends will be true in the USA, Canada and other international countries.  Google has around 90% of the search engine market share (including searches in English, German, Spanish and French) so we focus our SEO on Google.

Why SEO?

The aim of any successful local or international SEO campaign is to create websites that search engines value, so they gain top positions in the natural or organic search results for relevant keywords.

We provide an effective SEO service, ensuring you see both a quick and long-term benefit, easily giving you a better return on investment than other marketing solutions, whether online or offline.

Our organic SEO company provides four indispensable components:

• Authority Link Building - this includes targeted article submissions, guest posts, high authority links and social media marketing
• On-site Search Engine Optimization - Writing optimized content and structuring your website for search engines
• Optimized Website Design - Designing complete websites and optimizing the graphics to create an impactful and user-friendly design
• SEO Consultancy and Training for multilingual sites - Providing training and consultancy on the best way to optimize multiple websites or sites in multiple languages.

Quality content that delivers results

Google's aim is to provide the best search experience possible to their clients.  It therefore follows that you should provide the best experience possible to your clients, in order to rank well with Google.  They also use numerous algorithms to determine how websites are ranked, so to ensure our clients gain a top search engine ranking, we keep up-to-date on the latest changes to these algorithms.

We approach SEO in this two pronged fashion, as illustrated in the diagram on the left:

1. Analytical (Left Brain Approach) - We analyse the overall structure of your site to be sure it complies with Google's latest algorithms and provide reports listing common errors (missing or duplicate Metatags, duplicate content, 404 Page Not Found Errors, etc.  We complete keyword research and competition analysis and look at the keyword balance in Metatag Titles and Descriptions, URLs, h1 titles, content on the page, links to other pages, etc.  We provide reports and write new content as required to optimize your site, create a healthy keyword balance and fix any common structural problems.
2. Creating Quality Content (Right Brain Approach) - Google's RankBrain algorithm uses artificial intelligence to measure how good the content of a website is. If visitors stay on your site longer, visit more than one page and show they like your content by sharing it on Social Media, or linking to it, then this all improves your SEO.  Our services therefore include researching and writing quality content in English, French, German and Spanish (for blog pages, product descriptions, etc.) and website redesign to ensure the colour scheme and layout are fully optimized.

For on-page SEO to succeed, it's essential that it includes both elements.  Our SEO consultant, copywriters and designers work harmoniously together to optimize each website systematically and by producing creative, high quality content.

A beautiful website will boost your SEO

A website's design plays an integral role in Internet Marketing. Design Optimization entails creating a website that is attractive, user-friendly, has great SEO and ultimately generates more sales. It consists of creating a website that:

• Gives visitors a positive first impression so they stay on your site longer.
• Is designed around user-experience (UX), so visitors can find everything they need and are guided through the sales process intuitively.
• Has a responsive web design, so it looks good across mobile devices, tablets and monitors.
• Uses a colour scheme, font and layout that are appropriate for the product or service being offered.
• Is optimized for the aspects of design Google consider that include mobile friendliness, page load speed, use of adverts, et al.

Search engines measure various user signals that are an accurate indicator of how much visitors like your site, therefore design optimization is a core component of SEO.  If visitors stay on your site for longer or more visitors share it, your site will gradually rise in the search results. 

If you'd like to discuss how we can improve your site's design, please get in touch.  Each project is unique and every website has subtly different requirements and we will review your site for free before making recommendations.