Design Optimization

SEO and Marketing

A beautiful website will boost your SEO

A website's design plays an integral role in Internet Marketing. Design Optimization entails creating a website that is attractive, user-friendly, has great SEO and ultimately generates more sales. It consists of creating a website that:

  • Gives visitors a positive first impression so they stay on your site longer.
  • Is designed around user-experience (UX), so visitors can find everything they need and are guided through the sales process intuitively.
  • Has a responsive web design, so it looks good across mobile devices, tablets and monitors.
  • Uses a colour scheme, font and layout that are appropriate for the product or service being offered.
  • Is optimized for the aspects of design Google consider that include mobile friendliness, page load speed, use of adverts, et al.

Search engines measure various user signals that are an accurate indicator of how much visitors like your site, therefore design optimization is a core component of SEO.  If visitors stay on your site for longer or more visitors share it, your site will gradually rise in the search results. 

If you'd like to discuss how we can improve your site's design, please get in touch.  Each project is unique and every website has subtly different requirements and we will review your site for free before making recommendations.