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Why are Authority Links important?
It's long been known that link building is an essential factor in having a good position on Google and in March 2016 Andrey Lipattsev, a Search Quality Senior Strategist at Google confirmed that links and on-page content are weighted equally when deciding which websites to place on those treasured first page positions.
If you think about it, it makes sense. In theory you have complete control over your own website, you could optimize it to the hilt and write hundreds of pages for it, but how can Google tell if those pages are any good?
There are various ways, however one indicator is the number, authority and relevance of the links going to a website. Links from related websites, blogs and social media pages are treated as a thumbs up and the more thumbs up you get, the higher you appear in Google's results, however whose thumbs they are also matter, therefore a link from a high authority blog (one that itself has good links going to it, is well-established, etc.) counts for far more than a thumbs up from a brand new website with no other content on it. Google are also on the look-out for link farms and manipulative practices, so it's important that the links are truly organic, not automated, for example.
Our Link Building Strategy
At Indigoextra we focus on building high authority links with unique content, whether it's from articles, social media profiles, image shares, infographics, or other niche links. We ensure that content is relevant to your site and follow a monthly link building process that gives you time to review content before it's published and see reports of each link.
