Indigoextra provide a professional international SEO consulting service backed by a team of copywriters, link builders, graphic designers, web designers and digital marketing experts.
Whether you have an established website or a brand new one, achieving a top position with Google and other search engines is essential for your business to succeed. There are also a myriad of other online marketing opportunities. It’s important to narrow down which will generate the best return on investment and the longest lasting results, in short what approach to SEO you should follow.
Your SEO Consultant will provide the following services:
- Help formulating an overall digital marketing strategy
If you haven’t yet identified a strategy yourself, we will work with you to gain a clear understanding of your business and its goals. From this we will put together a strategy for your digital marketing campaign that will give you the best return on investment, working on the priority tasks first. This can include reviewing your SEO, PPC and social media campaigns, as well as identifying which are your top priorities if you have multiple websites, or a multilingual site.
- SEO Training
If you would like to understand SEO better, or would like your in-house copywriters or web developers to know how to create optimized content, then an experienced trainer and SEO expert will be available to help.
It is amazing how many companies spend precious time and money optimizing their site for keywords no-one searches for. Yet more common are companies who optimize a relatively new site for incredibly competitive keywords that it would take years to achieve a first page position for. We will help you identify the ideal keywords that have high search volumes and a reasonable level of competition based on your current position in search engines. Once your traffic has started to increase, we can then target the more competitive keywords.
- SEO Website analysis
We will complete an analysis of your site, identifying any major issues either with your on-page SEO, or backlink profile and report back to you with clear, actionable solutions, listed in order of priority. In addition to an SEO analysis, your SEO Consultant can, if necessary, also recommend actions to take to develop your content or improve your design in order to increase your conversion rate.
- Link building audit
If you’ve seen a drop in organic traffic at any point, we would recommend that we complete a link building audit, reviewing all the backlinks to your site and providing a report of any suspicious links that we would recommend removing (if possible) or disavowing (if not). Even if there’s never been a significant drop, a link building audit will still help identify links that may become a problem in the future. This also helps identify what balance to use for future anchor texts of backlinks - do you need more keyword rich ones, or more branded, generic ones?
- Digital marketing recruitment
If you are recruiting an in-house marketing expert or looking to work with another freelance SEO company, then we can assist with interviews or design questionnaires that will help identify which professional has the best skills to ensure your future marketing strategies are successful and in safe hands.
- Assistance with international expansion
If you're looking to expand into another country, our SEO consultant will assist with identifying the best approach to text. Should you adapt your existing site to make it multilingual, or create a whole new website? What's the most efficient way to translate content? What is the important content to translate and how do you adapt that for an international audience? We have significant experience assisting companies looking to expand into Europe, including the UK, France, Germany, The Netherlands, Italy and Spain.
Implementing your Digital Marketing strategy
Once the initial digital marketing consultation process is complete, we will provide you with the results, including clear actionable solutions, ordered by priority. At this point, you can either implement them with your own marketing team, or we can introduce a highly specialised team of Indigoextra’s digital marketing experts, in which case, having developed a thorough understanding of your business during the consultation process, we would set to work on the following.
Our team of multilingual copywriters can provide interesting and original content in English, French, German, Dutch, Italian, and Spanish. We might optimize your landing pages, translate product descriptions, keep your blog up-to-date, create infographics, or write all manner of other content to improve your site’s SEO and increase its appeal to your visitors.
As well as writing content for your website, we will also complete a search marketing campaign by building Google Penguin and RankBrain friendly links to your site from articles, infographics, social media sites, blogging, submissions to top directories, etc. International link building is an essential component of your SEO.
If you feel that the visual aspects of your site need enhancing, perhaps with a responsive, mobile friendly design, a new header, improved colour scheme, etc. then our design team can work with you to implement this. Whether it be a simple tweak to your website’s look and feel, or a complete overhaul.
Social media can act as a reference point to your clients and customers of who you are, and what your brand represents. It offers the opportunity to show the friendly face of your company that may be difficult to convey in a website. Would you like to show the world your best face on Twitter, Facebook and other social media sites? If so, we can create and manage social media profiles for you, ensuring you engage with other professionals in your industry.
The value of SEO consultancy is obvious. To succeed it requires experience and an in-depth knowledge of an ever evolving industry. We understand that the pressures of keeping at the cutting edge of your own business will indeed be full time work and Indigoextra offers you the opportunity to focus on your own industry and let us focus on keeping you at the top of the search results.
Indigoextra offer a flexible solution, focused on giving you a high return on investment. We are happy to either work with you and your team, providing SEO consultation from an expert with over 10 years in the business, or to bring in Indigoextra’s professional team, who are available to contribute and share their knowledge in a range of areas, from copywriting to link building, graphic design to social media management.
Please contact us to discuss your requirements.