Funny or inspiring images or ‘quotagraphics’ are a great way to market your website on Facebook and other social media sites and to improve the SEO on your site in a completely organic way.
What is a quotagraphic?
Simply speaking a quotagraphic is an image that includes a quote - normally from someone famous, but they can be anonymous. Some examples of our English and French quotagraphics are shown in the right-hand column, or you can read our page about social media marketing images, including more examples.
How do they help with marketing?
If you're active on Facebook or other social media websites then you'll have doubtlessly had friends share quotagraphics with you – something that makes you laugh or has a profound message on it.
Some of these will just be for fun, however many quotagraphics have a logo or web address as part of the image and this helps with branding and in driving traffic to that website.
When we design quotagraphics, we’ll find a quote that’s relevant to your industry and create a witty or inspiring image to go with it. To get the ball rolling, we’ll also share it on several different social media sites and we encourage our clients to share it on their social media profiles too.
The best quotagraphics have the potential to go viral and this is how they help with social media marketing, as more and more people share them, more people will see your logo or web address and visit your site as a consequence.
When we first share the quotagraphics, we will also link to your web address in the description that goes with it and Google and other search engines also pick up these links and this helps boost your SEO. Some people sharing the images will simply keep the link as is, building more links for you and if you share it on your social media profiles, then they’ll also build up your online branding that way.
Is this the same as Social Media Advertising?
Absolutely not; Facebook, Visual.ly, Pinterest, Flickr and other image social media sites don’t charge a penny for your quotagraphic image to appear on their sites. Your only cost is therefore for the quotagraphic design and illustration and for us to distribute the original image to various profiles. This makes it a very effective form of social media marketing.
Examples of quotagraphics
Please click any of the languages below for examples of our multilingual quotagraphics that we've used as part of visual marketing and design campaigns for a range of clients in Europe.
Audrey Hepburn "Why change? Everyone has his own style. When you have found it, you should stick to it."
Douglas Adams - "Let us think the unthinkable, let us do the undoable, let us prepare to grapple with the ineffable itself and see if we may not eff it after all."