German SEO Marketing

Are you looking to expand into the market in Germany or Austria, or perhaps you already have a German website and would like to receive more traffic to it?

We’re a multilingual marketing, SEO and web design company and can help bring more traffic to your site and more customers to your business in the following ways:

On-Page SEO

For your website to attract the maximum traffic, it has to have great on-page SEO, this includes analysing the structure of your website itself, looking at things like Metatags, how pages link together, how pages are named (the URLs), whether you use a H1 heading for the main title, etc.  It also includes looking at the content from both a marketing and SEO perspective – will your target audience appreciate the way it’s written?  Have you got a good keyword balance?  Is there a call to action?  Does it have good spelling and grammar?

German Link Building

As search engines like Google have got more advanced and with their ongoing algorithm updates like Penguin and Panda, link building has evolved and for a link building campaign to be successful, the links must be high quality and relevant.  This is as true in Germany or Austria where roughly 90% of people use Google, as it is elsewhere in Europe.

Links help your German marketing campaign in two ways - they create direct traffic to your site from people reading the blogs, finding your site in directories, etc. and search engines index the links and move your site's position as a result of them, as they see quality links as a vote of confidence.

When completing link building campaigns we focus on writing unique, well-researched content and building links from high PageRank and relevant websites.  We recommend a range of different links to create a natural profile and can generate links in the following manners:

  • Writing articles or blogs posts and adding them to related websites.
  • Designing beautiful infographics and other German images and sharing them on a range of social media and image sharing sites.
  • Managing social media profiles or building links from popular social networks like Twitter.
  • Submitting your site to the top German directories with unique content.

Please get in touch if you’d like us to provide you with a free link building quote.


German Translation

We translate content between English, French, Spanish and German, providing professional translations.  Where required, this can include SEO translations that include keyword research to ensure that your translated content has a healthy keyword balance.  We typically provide reports of at least 100 keywords at the start of each project. We will also ensure that Metatags are the right length (this can be a particular challenge in German where words tend to be longer).

As well as translating other content, we can provide complete website translations and our graphic designers can also work with our translators to translate infographics or other images that have a text element.

If you don't already have English content, we're happy to research and write content directly in German, with thorough proof-reading.

Print Marketing

In addition to online marketing, we also offer print marketing services, for instance writing (or translating) and designing:

  • Brochures
  • Leaflets
  • Posters
  • Corporate Identity

We understand the culture in Germany and would ensure that your marketing material has a colour scheme and content that will appeal to the target audience and be written by a fluent, native speaker.

For example, the Germans value quality over price and placing quality certificates on your website or product, or using stamps of approval will help you appeal to your local audience.