A service tailored to your needs
Germany is the country with the fourth largest GDP in the world and it’s technologically advanced, with over 80% of Germans owning a smart phone. This gives a huge potential to your company having a successful online presence in Germany.
As a multilingual SEO and web design agency, we understand the unique approach needed for German SEO, and can help at whatever stage of marketing your website needs:
- Translating an existing English website into German.
- SEO consultation to identify the best way to optimise your website for Google and improve the conversion rate.
- Building German backlinks, including guest posts on high authority, high TrustFlow, high traffic sites. Google values these incoming links just as highly as it values on-page content.
- Designing a brand new German language website with the local audience in mind.
- Promoting your website offline through print marketing by designing and/or translating leaflets or brochures.
Details of each of these 5 services are shown below.
Optimizing your site to rank well with Google
According to some studies Germans are the most demanding consumers in the world, preferring to know as much as possible about features, comparable products, and the environmental impact before making a purchasing decision.
80% of searches in Germany start on Google, with Bing and Amazon accounting for 5% of searches each, so having a great presence on Google is essential for your business to succeed.
We start each SEO project with keyword research to ensure we're targeting the best keywords for your target audience (either a specific country like Germany or Austria, or German speakers internationally).
When reviewing your website, we approach it from two perspectives:
1. The Human Perspective
We ask what website visitors' experience will be of your site, including:
- How can we improve the site structure and menus?
- Is content sufficiently in-depth to provide all the information a visitor needs? What extra content would be most beneficial?
- Do you promote your products or services in a way that will read well to German visitors?
- How can we improve the user-experience and conversion rate?
- Does your website have good spelling and grammar?
2. The Search Engine Perspective
We also complete a German website analysis from a search engine perspective, reviewing factors like site structure, keyword balance, 404 or other errors, the title, description and hreflang Metatags, etc.
After completing this website SEO audit we provide feedback and can also implement all the recommended changes if your site’s in Drupal, WordPress, PrestaShop and sometimes other CMS systems too.
Google value in-depth content, so as well as an SEO audit, it’s often necessary to expand the existing content on the site with well-researched, engaging German content. This might be expanded product descriptions (particularly for ecommerce sites), or a blog that shows your expertise, with more subtle advertising messages (particularly for companies looking to promote a service).
Translating English websites into German
We translate content between 6 European languages - English, German, French, Spanish, Italian and Dutch, and if your existing website is in any of these languages, we can provide a professional translation for you. Where required, this will include SEO translations that include keyword research to ensure that your translated content has a healthy keyword balance. We provide reports of at least 100 keywords at the start of each project, and many more keywords for larger sites.
As well as translating other content, we can provide complete website translations including all the fiddly bits (ecommerce messages, footer text, etc.) and our graphic designers can also work with our translators to translate infographics or other images that have a text element. We will also ensure that Metatags are the right length (this can be a particular challenge in German where words tend to be longer).
If you don't already have English content, we're happy to research and write content directly in German, with thorough proof-reading. All our translators and copywriters are educated to degree level or higher, are native German speakers and have prior experience with great references.
Read more about our English to German translation service.
The client designed the Kamisori website (shown here) and we translated it into multiple languages, including German.
Quality German backlinks and guest posts
As search engines like Google have got more advanced via ongoing algorithm updates like RankBrain, Penguin and Panda, link building has evolved and for a German backlink campaign to be successful, the links must be high quality, relevant and from high authority German sites.
Links help your marketing campaign in two ways - they create direct traffic to your site from people reading the guest posts, finding your site in directories, etc. and search engines index the links and move your site's position up as a result of them. Basically, a quality link is seen as a vote of confidence by Google.
When completing German link building campaigns, we focus on writing unique, well-researched content and building links from high authority websites related to your industry. We recommend a range of different links to create a natural profile and can generate links in the following manners:
- Writing articles or blogs posts and adding them to related websites as guest posts.
- Designing beautiful infographics and other German images and sharing them on a range of social media and image sharing sites.
- Managing social media profiles and building links from popular social networks like Facebook (According to a recent study of social media use in Germany, 64% of Germans use Facebook vs. only 22% who use Twitter, or 14% who use LinkedIn, so for German SEO we tend to make Facebook our priority).
- Submitting your site to the top directories in Germany with unique content.
We network with a wide range of German bloggers in different industries and each blog has a high domain authority and a good amount of traffic, so when we provide a guest posting service, we will make the guest posts as relevant as possible.
Please get in touch if you’d like us to provide you with a free link building quote.
If you’re looking for a new German website design, then our talented graphic designers will create a theme for you with the German audience in mind. The most successful German websites tend to focus on facts and features, rather than selling the benefits in exaggerated terms (an approach that might succeed in the USA and to some extent the UK) and we will reflect this in the design too.
Once your site is designed, we will configure all the required functionality in Drupal, WordPress or PrestaShop and code it to ensure that the site loads quickly, has an intuitive user-interface and is mobile friendly. We will also ensure that important on-page SEO elements are in place, like structuring each page based on best SEO practice and writing Title and Description Metatags that include keywords and will engage potential customers.
If you have content in English, we will translate it for you, and we can also write content for product or service descriptions directly in German, if you prefer.
The sample German site shown here is one we designed and translated for Wunder Etiketten.
Professional Print Marketing
In addition to being a full-service multilingual digital marketing agency, we also offer print marketing services, for instance writing (or translating) and designing:
- Corporate Identity
We understand the culture in Germany and ensure that your marketing material has a colour scheme and content that will appeal to the target audience and be written by a fluent, native speaker.
An SEO agency in Germany with 15 years’ experience
As a German SEO agency with over 15 years’ experience, we will be delighted to look at your website or discuss your project with you, then provide concrete recommendations on the best SEO and backlink strategy free of charge. Please get in touch for a free quote.