German Link Building

Links are important for SEO. Very important. A Backlinko study of millions of Google search results showed that the first results on Google have 3.8 times more backlinks than the average page in positions 2-10. Given that Google has 92% of the German search market, this makes backlinks essential for any digital marketing campaign in Germany.

But quality is also essential. We therefore focus on high authority, trustworthy blogs and news sites, with a team of qualified native speakers available to write content for you.

Boosting your online presence in Deutschland

German Guest Posts

We have connections with almost 2,000 high authority blogs and news websites in Germany. We also regularly complete SEO outreach to additional sites to expand our contacts in the niches most important to our clients.

These contacts are essential for our guest posting campaigns. As they say in Germany, "Es ist nicht wichtig, was du weißt, sondern wen du kennst" (It's not what you know, it's who you know).

These in-content links are valued particularly highly by Google and also help with branding and referral traffic. Guest posts will be written by native German copywriters educated to degree level or above, with at least two years' experience in SEO, translation or copywriting. This helps us to have guest posts accepted by the best blogs and news sites.

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Link Building Packages

Guest posts are core to any backlink campaign, however it's best not to overlook the other links which can be valuable in their own right.

As part of our German backlinking service, we will also submit your site to German directories, share it in social media groups, write press releases and can offer infographic design and marketing.

Our link packages are carefully balanced to give you the best return on investment.

We start each project with keyword research to identify words and phrases that you can realistically rank for with high search volumes. We then provide monthly reports of all the link placements, as well as your ranking for each keyword.

You can be as involved as you like, either checking content carefully and approving each site used for guest posts, or if you'd like us to do everything while you wait for the results then just place an order and abwarten und Tee trinken.

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Native translations and content

Another form of link building is 'link baiting'. This is where you create captivating blogs or infographics that visitors love and spontaneously link to.

If you'd like help with your on-page SEO, then our experienced native speakers can write link baiting content for you, or translate existing content into German. Our writers understand the local culture and will create content with your target audience in mind.

We also offer a discount on multilingual link building campaigns, as we can translate content (particularly infographics) into multiple languages (English, French, Dutch, Italian, Spanish, and of course, German).

For those looking to target Switzerland, one of our agency's Swiss German writers will write a compelling guest post. When building links in Switzerland, we normally use a mixture of .ch, .de and .com domains.

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How do we judge the value of a guest post?

When placing guest posts we use three quality measures to ensure we find the best news sites and blogs:

Domain Authority (DA) - A search engine ranking score developed by Moz that indicates how well a particular site is likely to rank in the search engine results pages (SERPs). The higher, the better.
TrustFlow (TF) – Similar to Domain Authority, a rating developed by Majestic that indicates how trustworthy a particular site is. The algorithm is based on the fact that trustworthy sites tend to link to other trustworthy sites.
Traffic – Monthly visits to the website. We only count organic traffic, not paid adverts, as this is a better indicator of how much value search engines will allocate to a backlink from a specific site.

If you'd prefer us to use a different quality metric like Domain Rating (DR) or number of backlinks, just let us know.

Quality guarantees

Our German guest posts are between 500 and 1000 words of original content, include either an original image or a stock image and will be placed on blogs or news sites that are at least:

DA25+
TF12+
1,000+ traffic
Dofollow

Important: The average values for your SEO campaign will be considerably higher, these are our standard minimums.

The importance of German backlinks

Dann müssen sie Deutsch sprechen

55% of Germans speak English and we are sometimes asked, "Why not just build English backlinks?" It's simple, just because they have English as a fluent second language, Germans rarely enter English keywords into Google. We analysed the top 20 keywords used on Amazon.de and compared the native and the English translation of each.

Our findings?

German keywords were searched for 40 times more often than the English equivalent.

To rank high on google.de, it's necessary to have German backlinks from local, high traffic, high authority sites. This is the service we provide. We also offer high authority guest posts for Switzerland and other German speaking countries.

FAQ

Do you provide keyword research?

Yes, we start each project with keyword research. We take into account search volume, SEO challenge, and keyword intent - whether the keyword is likely to lead to a sale, or is more of a search for information.