How to report a scraper site to Google

If someone has taken a fake copy of your site, how do you report it to Google?  What are scraper sites and how to report them and take action against them?

Even if you have a high profile site with lots of links going to it and a good reputation, it’s still possible for someone to copy it and for Google to then show the fake site in its search results instead of your real site.  The good news is that in March 2014 Google have introduced a tool that lets you report these fake scraper sites.

This article explains what scraper sites are and the various steps you can take to remove them from Google’s search results and to remove them from the internet completely.

 

What are scraper sites?

A scraper site is any website which has ‘scraped’ or copied content from another site illegally and illegitimately.  This includes sites that have:

  • Cloned your entire site using frames or by taking an actual copy of your html code.
  • Copied part of your site by manually copying articles or other content from your site to theirs.

Surprisingly Google don’t have a good algorithm for detecting these fake copies, so the next question is how do you get them removed?

 

How to get the scraper site removed from Google?

1. Report the scraper site to Google

Visit the following web page:

http://bit.ly/scraperspamreport

And answer the questions on the form:

  • What's the URL on your site where the content was taken from?
  • What's the exact URL on the scraper site?
  • What's the Google search result URL that demonstrates the problem?
  • Confirm your site is following our Webmaster Guidelines and is not affected by manual actions.

Press ‘Confirm’ and wait.  When we had to complete this form for a client whose site had been copied, we got 5 different people to fill in the form from different accounts in case that helped speed up the process and within 3 days the fake site had been removed from Google’s search results.

 

2. File a copyright infringement report with Google

Before Google introduced the above form, they had a copyright infringement form.  This is more complicated; however you may wish to also file a copyright infringement report at the following web page:

https://support.google.com/legal/troubleshooter/1114905?hl=en#ts=1115655

Google normally action these requests very quickly.

 

3. Add a canonical reference to your home page

In the Head section of your home page, put the following line of code:

<link rel="canonical" href="http://www.example.com/"/>

Replacing http://www.example.com with the valid web address of your site.

A canonical URL tells Google and other search engines what the URL you want shown for a specific page is, where multiple URLs for the same page exist.

 

 

Reporting a scraper site to Google

How to get the copied content removed permanently?

Sometimes the scraper site may have a similar URL to yours or appear in other search engines and you will want to have it removed from the internet completely and not just from Google.  Here are some steps you can take that might work.

 

4. Contact their host and demand that they remove the content

Different hosts have different policies on copyrighted materials, however if you contact the host, it’s possible that they will take the whole website off-line.  To find out who the host is, search for whois and you’ll find various websites that then let you enter their domain name.  Enter this on any of the whois websites and you’ll see details of the host, domain registrar and site owner.

 

5. Contact the website owner directly

If someone’s just copied a few pages and their site has other content, you may be able to find their contact details elsewhere on the site.  Alternatively, do a whois search as mentioned above and contact them to request that they take the copyrighted information offline.

Keep your correspondence professional and keep a record of all communication.

 

6. Take legal action

Send a ‘Cease and Desist’ letter to the individual demanding that they take the copied content off their website.  You can find examples of these elsewhere on the net.  If it’s plausible that you’d have an in-house legal department, you may wish to create a legal@your-domain.com type email address to make this more official. 

 

Conclusion

The above actions are quick to implement, don’t cost anything and have a good chance of success to get the scraper site taken offline, or at the very least removed from Google.  Copyright infringement is a serious crime and one that you can take steps to overcome relatively easily.