Organic Search Engine Optimization

Is your website visible? Can potential customers find your business on Google, Bing or Yahoo? Does your site present a professional and reassuring image of who you are? If not, don’t be dismayed. Our Search Engine Optimization services coupled with our creative web design will help your target customers find your business on the web and make an informed decision.

Why is SEO Essential?

More and more consumers are shopping online than ever before.  If your website is not visible to the search engines, it will be impossible for anyone to find your business. If people are unable to find your website, they will  more than likely visit one of your competitor’s sites.

According to statistics, business owners loss thousands of dollars in business for not utilizing an effective online marketing strategy.  Our organic SEO experts can help you avoid common pitfalls of many business owners and direct traffic to your website by making your business more visible in the search engines.


Optimized for Google

 

Why SEO for Google?

In the UK and USA, Google has over 90% of the market share and this figure is similar in most other countries of the world, including every English and French speaking country.  We therefore focus our SEO service on Google, as this is simply the most effective solution to generate the highest number of visitors to your site.

Get More Online Visibility

Every savvy business owner has a desire to gain a high PageRank for their website. Search engine optimization has become an integral part of every online business.  The big idea behind successful organic SEO is to create websites that search engines value, so they gain top positioning in the natural or organic search results with search engines like Google and Bing.

Our organic SEO company contains three indispensable components:

  • On-site Search Engine Optimization
  • Link Building
  • Web Design

Click the links above for more information about each service.

On-site SEO

On-site Search Engine Optimization

Martin Woods, one of the partners has worked in SEO for over 10 years. He has watched as Google has gained dominance in the search engine world and as Google has updated their algorithm to show better and better results.  He understands how to optimize every component of a website, not just the metatags.  As Google has evolved there are several factors that stand out in a clearer and clearer light:

  • To succeed, websites must have original, well written and unique content.
  • Keywords must be used the right number of times in several different places (page URLs, titles, description and keyword metatags, ALT tags on images, in Flash animations, in links and in the main body of text, to name some of the main ones).
  • While Google may not 'see' images, having a high quality design helps aid the SEO process, as it is easier to gain quality links and leads to more people linking to a website naturally over time.

As well as the intuitive understanding built over time, we do a thorough analysis and compare your website to the top 10 websites in Google (or another search engine of your choice) for each of these factors and see what the difference is.  For example, if you're optimizing your website for 'France hotel', it might be that the top 10 websites in Google use "France" 8-20 times in the text and that "France" is used as 3% to 7% of the total number of words on the page.  We analyze each keyword and phrase separately and optimize your website for each element, making changes as required.

This is a highly successful method as Google's algorithm is constantly changing and by analyzing the top performing websites, we ensure that we are effectively using Google's latest search ranking algorithm.  We also apply our own expert understanding of Google SEO, particularly for less competitive keywords, as there are ways of optimizing a website that other webmasters may have overlooked.  Furthermore, we ensure that all content reads well.  All English SEO work is carried out by fluent English speakers and French SEO by fluent French speakers and all new content will be 100% original and thoroughly researched.

Link Building

At Indigoextra, we’re focused on helping website owners achieve optimum results with our high PageRank link building service. In addition to our on-site SEO, we offer the following off-site link building techniques:

  • Generating a good network of quality one-way links with high PageRank.
  • Submitting your site to relevant directories.
  • Writing quality informative articles and submitting them to 100 article directories (with 50 guaranteed article placements).

We are constantly exploring other opportunities to generate authoritative links to your site.

SEO Web Design

Along with our organic Google SEO, we offer creative web design services.  We not only create websites that are professional and visually appealing, we include a Content Management System (CMS, such as Drupal or Wordpress), that gives you full control over adding and editing your website content as often as you desire.

The overall look of a website plays an integral role in Internet Marketing.  For this reason, we have coined the phrase ‘Design Optimization’ which entails creating a website that is attractive, intuitive and reassuring.  Design optimization consists of creating a website that:

  • Reassures your potential clients by presenting a professional image.
  • Is easy to navigate, so visitors can easily find the information they need in order to make a decision.
  • Is accurately presented in a variety of browsers including different operating systems.
  • Provides all the functionality needed for blogs, online discussion forums, intuitive e-commerce solution, or a customised solution for your business.

We will ensure your website attracts and retains visitors by converting them into paying customers while encouraging them to return to your site in the future.  If your ultimate goal is to generate more business and increase sales or contacts, there’s no time like the present to hire an organic SEO Company. 

For a free estimate or to find out further details regarding our SEO services, simply contact us today.  We are happy to answer any questions you may have.